Chelsea photo: Nicola Browne
Hampton Court photo: J S Sira
Over the years Naila has created garden designs for 16 show gardens, as well as numerous show features, at all the Royal Horticultural Society's shows (Chelsea, Hampton Court, BBC Gardeners' World and Tatton Park), and has been awarded a medal for every one, including Gold.
Although nowadays, Naila concentrates on her domestic and commercial work (shows kept her away from business and her garden at Highover , Devon, for over four months in the summer), she and her team are always delighted to design and project-manage show gardens. They are challenging and enjoyable for the client and for ourselves, but they are a major undertaking and it is easy to underestimate how just how much they cost.
In essence, show gardens are a marketing tool and, like any other marketing exercise, we ask our clients to ask themselves exactly what they want from their participation at a show and to be realistic in their aims.
We emphasise that a show garden must be adequately funded and that the cost of promotion, signage, hospitality and other marketing activities must be added to that of the design and build. We also point out that it takes time to create an effective exhibit - ideally a year or more.
That said, provided the target market is right and a clear brief and budget has been agreed, there are few better ways to promote a company or service. Given the amount of time and space the media, especially television, allocate to covering the RHS shows, you can be almost sure that your brand or service will get national coverage.
Previous clients (RHS and regional shows) include: BBC Gardeners' World Magazine, BBC Radio 4, BBC Radio 2, BBC Radio Times, Help the Aged, Specsavers, General Motors.
To find out more, please telephne or email Naila on 01626 888598.
Our thanks to John Glover, J S Sira and Nicola Browne for for the use of their photography